It's All About The Title
New Line just paid an ungodly amount of money to buy HE'S JUST NOT THAT INTO YOU. Now read this Variety quote from the man who calls the shots there:
"As soon as I heard the title, even before it was published, I knew it could make a strong romantic comedy," said New Line production prexy Toby Emmerich. "The writers made us wait until they came up with a movie pitch, and we bought it right away."
This made me smile on so many levels. And it reveals one of the great truths about Hollywood: It's the marketing, stupid! Let's revist this quote again:
"As soon as I heard the title, EVEN BEFORE IT WAS PUBLISHED, I knew it could make a strong romantic comedy."
So who cares about the actual STORY, it had a great title.
And the kicker: "The writers MADE US WAIT until they came up with a movie pitch, and we bought it right away."
The best part about this is that Toby was actually pissed he had to WAIT to hear what the story would be. The horror! And it's so fucking Hollywood.
So writers, take note: No one cares about what you've actually written, you have to have them by the balls from the title. If you don't have a good title, toss your script in the trash. Now, who's going to buy my latest: HOW TO HAVE ANAL WITH WONKETTE?