Friday, December 03, 2004

It's All About The Title

New Line just paid an ungodly amount of money to buy HE'S JUST NOT THAT INTO YOU. Now read this Variety quote from the man who calls the shots there:

"As soon as I heard the title, even before it was published, I knew it could make a strong romantic comedy," said New Line production prexy Toby Emmerich. "The writers made us wait until they came up with a movie pitch, and we bought it right away."

This made me smile on so many levels. And it reveals one of the great truths about Hollywood: It's the marketing, stupid! Let's revist this quote again:

"As soon as I heard the title, EVEN BEFORE IT WAS PUBLISHED, I knew it could make a strong romantic comedy."

So who cares about the actual STORY, it had a great title.

And the kicker: "The writers MADE US WAIT until they came up with a movie pitch, and we bought it right away."

The best part about this is that Toby was actually pissed he had to WAIT to hear what the story would be. The horror! And it's so fucking Hollywood.

So writers, take note: No one cares about what you've actually written, you have to have them by the balls from the title. If you don't have a good title, toss your script in the trash. Now, who's going to buy my latest: HOW TO HAVE ANAL WITH WONKETTE?

39 Comments:

At 10:43 AM, Anonymous Anonymous said...

Great! This bodes really well for my script "Toby's Got a Big Cock"...sure, it's about a young Mexican boy trying to save his talking pet rooster from his evil uncle's cock fighting ring, but I'm sure Toby can see that it will make a Strong Family Film. Oh, and I've got the sequels all lined up as well "Toby's Got a Bigger Cock" and "Toby's Got a Ginormous Cock"...as well as the spinoff..."Toby Shit Smells Like Flowers". I'd ask you all to wish me luck, but hey, I'm not going to need any with these gems!

 
At 11:05 AM, Anonymous Anonymous said...

Hmmm....no one remembers "You've Got Mail".

I read the book. It's not "romantic". It's advice for co-dependent, insecure, white chicks.

 
At 11:11 AM, Blogger Saint Nate said...

I'll bet they did the same thing with "Harold and Kumar Go to White Castle." We all saw how well that went ... actually, I didn't see it, and since it only brought in $18 million apparently most people didn't.

To bad. It had such a catchy title.

 
At 4:05 PM, Anonymous Anonymous said...

How many years did Fox sit on the title "I, Robot?" Something like 20?

 
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At 11:09 AM, Anonymous Anonymous said...

This would be as successful as.... say... a band called "Everyone Gets Laid."

 
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